Local SEO Consultant
I am a freelance local SEO consultant, and I do the work myself. I help businesses that live on calls, bookings and walk-ins show up in the Google map pack, through Google Business Profile management, citations, reviews and local pages. Plans are fixed monthly packages with no setup fee, and you can read how I compare with an agency in the freelancer vs agency guide.
What does a local SEO consultant do?
A local SEO consultant gets your business found by people searching nearby. That means fixing your Google Business Profile, making your name, address and phone details match across directories, earning real reviews, and building pages for each service and area you cover. The aim is calls, direction requests and bookings, not just website visits.
If you are comparing options, start with the local SEO checklist to see what a good setup looks like, then send me your website address and I will tell you what I would fix first.
What I actually do for a local business
Each item below is hands-on work I do for clients, not an outsourced add-on.
Google Business Profile and the map pack
The right primary category, services, photos of real work, posts and Q&A. The Compushop campaign reached #1 in the Google Local 3-Pack for 7 repair keywords in Ilford, and first position in organic results. Aplomb Day Nursery in East London had 949 Business Profile interactions in one month.
Citations and NAP cleanup
The same name, address and phone number on the directories that matter for your industry, plus a cleanup of old listings that show different details. I skip bulk submissions to sites nobody uses.
Local service and area pages
One page for each service and each area you really cover, with local detail on every page. No copied city pages with only the town name swapped.
Reviews
A simple way to ask every happy customer with a direct link, and a reply to every review. No paid, filtered or fake reviews. Google does not allow them and I will not use them.
Service-area businesses
If you travel to customers, you can hide your address and still show up for the areas you serve. I set up the profile and the site for that, so you are not stuck ranking only around your home address.
Local links
Mentions from local newspapers, chambers of commerce, trade bodies and sponsorships. Earned, never bought.
What the first 3 months look like
The first month includes onboarding and a baseline audit. The exact order depends on what I find in your profile and site.
Audit and baseline
I check your Google Business Profile, categories, name, address and phone details, and the service pages on your site. I save your starting numbers: calls, direction requests, website enquiries and where you rank for the terms that matter.
Fix and rebuild
Profile and listing fixes, rewrites of the service pages that should bring in work, and a simple review request process you can run yourself. The order changes depending on what the audit finds.
Grow and report
Local area content, local links and the first report: what moved, what did not, and what I will do next month. If something is not working, I say so.
Local campaigns with real numbers
Click through to read what I did and what changed in each one.
Want to see more? Browse the full portfolio. Not sure whether you need a full plan or just profile work? Compare Google Business Profile management with the fixed price SEO packages.
Local SEO for your type of business
If your business is in this list, the page for your industry goes deeper on what to fix first.
When someone asks for a service near them
People ask their phone or an AI assistant for a plumber or a dentist nearby and get one or two names back. Those names come from the business data and reviews that are already online. I make sure yours are complete and consistent.
AEO means writing answers that assistants can lift straight from your page. GEO means giving generative tools clear, consistent facts about your business so they can name you. For a local business, both start with an accurate profile and good reviews.
Guides on local SEO
Plain guides from my own work, if you want to learn more before you hire anyone.
Local SEO, answered
Still have questions? Message directly on WhatsApp for a straight answer.
General SEO helps a site rank for a topic anywhere. Local SEO helps a business show up for people searching nearby, in the map pack and in the results for their town or service area. It uses your Google Business Profile, listings, reviews and local pages, and it is judged by calls and bookings more than visits.
Ask who does the work, ask to see results with real numbers, and walk away from anyone who guarantees map pack rankings. Ask what the monthly report looks like and whether there is a long contract. I work month to month, so you are never locked in.
You deal with the person who does the work, not an account manager passing messages on. I answer your messages myself, usually within a day. I wrote a plain comparison in the freelance SEO expert vs agency post on the blog.
Send the form on this page, or message me on WhatsApp with your website address and what you want more of: calls, bookings or sales. I take a quick look at your listing and reply with one honest observation. Then we can do a free 15 minute call or a free mini audit, and I send a short written plan with a price.
Yes. I only use methods that follow Google's guidelines: real reviews, accurate listings, useful pages and earned links. No fake reviews and no bulk directory spam. Those shortcuts can get a profile suspended, and that costs far more than it saves.
No. Nobody can honestly guarantee that. What I can commit to is the work, a clear monthly report and honest advice about what moved and what did not.
Local and Google Business Profile work often shows movement in 8 to 12 weeks. Wider organic growth builds over 3 to 6 months. It depends on how crowded your area is and what state your profile and site are in today.
My fixed packages are $299 (Starter), $699 (Growth) and $1,499 (Authority) per month, month to month with no setup fee. Google Business Profile management on its own is $50, $100 or $200 per month. After a call I tell you which plan fits, and sometimes that is the smaller one.
Yes. A service-area business needs a different setup from a shop: a hidden address, the right service areas on the profile, and pages for the places you actually cover. I handle the Google rules for hidden addresses so the profile does not get flagged.
Yes. AI assistants and voice searches answer from the same business data and reviews that Google already holds. I keep your details consistent, add the right schema, and write pages that answer near me questions directly. That is the groundwork for being named in those answers.
Hire a local SEO expert
Send me your website address and tell me what you want more of: calls, bookings or sales. I reply personally, usually within a day, and can start with a free mini audit.